The game of "one-ups-manship" is a centuries old tradition. It is the catalyst to inter-group competition. It can possibly lead to a groups demise, or strengthen a group and become a spawning ground to new trends, influence, inspiration and innovation. This age old tradition continues on today. Remember when you were a little and that one kid got that seriously sweet Transformers lunch box? You were raging with jealously, but you totally wanted to show up the next week with a Voltron lunch...
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