Our Formula One preview proved popular last month, so I thought I would share this cool image of Sebastian Vettel in the wet, on his way to winning his second F1 victory in the Chinese Grand Prix. Team mate, Mark Webber was 2nd. Vettel's first win was at the Italian Grand Prix last year, becoming the youngest ever winner at just 21 years old! Both
As everyone knows, there are very tough economic times around the world and everyone has to cut-back. Motorsport is seen by many companies as a great marketing and sponsorship resource, but also as a luxury. If a company has to made thousands of workers redundant, then its hard to justify a million dollar motorsport programme. Sadly for motorsport fans
Most film/car marketing tie-ins leave me cold. It is rarely done well. However, last weekend Toyota teamed up with Warner Bros to promote the forthcoming Batman film, 'The Dark Knight' and demonstrated the current 'Tumbler' Batmobile with the new Batpod and theToyota TF108 Formula 1 car. The images show the different scales off well