I sit in an area of the huge EA Canada complex in Burnaby, B.C. Canada, right next to the Need for Speed marketing team. For the past two days they've been buzzing with all the great reviews that are coming in for SHIFT . It's no surprise to me, though... I mean just look at that image!... It looks completely real!... and the racing experience

You know, not just anyone can show up with a stack of video cameras to an American Le Mans race expecting to be allowed to shoot footage. If you are a professional photographer, then you might be allowed trackside access to shoot photos, but permission to shoot video is a whole other matter and often requires a week of negotiations and conference calls