Besides all the motorsport action going on this month, the auto show circuit is rolling on with the New York Auto Show this week. I've been keeping an eye on the news coming out of New York, and one of the cars I thought was worth a post here is the Scion iQ Concept. This concept is of course based on the Toyota iQ which is already on sale in Europe

The ultra-compact Toyota iQ has long been rumored to become part of Toyota's US lineup, and it looks like we might be getting some official word on this at the New York Auto Show next month. The iQ won't actually be sold in the United States as a Toyota, but as the latest addition to the Scion line. Scion hasn't released any specs on the

Ever since the brand was first launched by Toyota Motor Sales, Scion has been recognized for its brilliance in grassroots and guerrilla marketing, partnering up with car builders in the import aftermarket scene and youth lifestyle brands like URB to help promote the strong branding to the youth market. Scion has also released limited production "themed"

Wow, I didn't see this one coming! Apparently, the folks at Scion are very happy with the way things have been going thus far in their inaugural season of Formula Drift. Kenshiro Gushi and his RS*R Scion TC finished in 14th place in the 2008 Formula D rankings, appearing in the Top 16 tandem drift competition at four different Formula D Championship

I have debated writing this post a few times, but I've gone ahead and you now have the same dilemma with reading it...or not! Why could I not decide on posting this? Well, like many people, I'm a little bit of a Badge snobs, be it an Apple Ipod, a BMW, a TAG Heuer, brand positioning, reputation and heritage play a large part in sales and success