As everyone knows, there are very tough economic times around the world and everyone has to cut-back. Motorsport is seen by many companies as a great marketing and sponsorship resource, but also as a luxury. If a company has to made thousands of workers redundant, then its hard to justify a million dollar motorsport programme. Sadly for motorsport fans
Passion. It's a word that you might not connect to a huge company like Honda that operates on every corner of the globe and makes everything from lawnmowers to jet aircraft. When Soichiro Honda founded his company so many years ago, it was a passion for motoring and a passion for the relationship between man and machine that led his humble motorcycle